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              PlayTech Joins Caliente in the Mexican Market
                       
March 12th, 2012

It seems that Playtech, the worldwide developer and designer of online games in the industry, is now expanding and moving into the Mexican gaming market with a license software agreement with Mexico’s biggest land based gambling operator named Grupo Caliente.

Grupo Caliente has almost a hundred years of gaming experience and presently manages over ninety land based modern bingo halls and live casinos. It also operates live greyhound racing, sports betting, and horse racing, live roulette and live blackjack all over Mexico, and Latin America.

Caliente’s new agreement with Playtech provides a significant venture into the online gambling world. This agreement covers the online leading casino software of table games, slot games, and a wide selection of popular branded casino games like live roulette and live blackjack. This selection is enhanced by Playtech’s technology platform of (IMS) Information Management Solution that will give Caliente the best tools to optimize their gamblers financial returns and experience. This online support will work under the gaming regulations of Mexico that will enable the Playtech products to be available to gamblers in Latin American and Mexico.  The expansion will continue to cover more Latin American countries in the future.

Caliente’s chief officer mentioned, “Our Playtech agreement will give a state of the art gambling platform that united with our offering will give the greatest online gambling experience to our players. With our united commitment to excellence and expertise, we will be capable to move into other Latin American markets.”

Mor Weizer, Playtech’s executive officer said, “We are thrilled to have this agreement with a very respected gambling operator and one of the largest in Latin America, which with whom, given time, we will develop a great relationship. Our agreement with Grupo Caliente is part of Playtech’s strategy for acquiring new markets while diversifying our geographical footprint beyond our current Asian and European markets. We are thrilled about this venture and fully committed to creating a huge success.”

Founded in 1916, Grupo Caliente is Mexico’s leading gambling operator with more than ninety venues that operate with the Caliente brand. This group also offers services of risk management control to the major gambling businesses of Latin America, the Caribbean, and Mexico. Grupo Caliente’s main office is situated in Tijuana city, Baja California.